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Strategic Issues Plan


The mission of the American Association of Medical Assistants is to provide the medical assistant professional with education, certification, credential acknowledgement, networking opportunities, scope-of-practice protection, and advocacy for quality patient-centered health care. 


Goal I

Enhance the position of the AAMA being the reliable source of scope-of-practice information and other legal issues.


Goal II

Strengthen the marketing behind the credential.


Goal III

Continue to enhance and market continuing education opportunities.


Goal IV

Formalize and enhance the membership and marketing plans.


Goal V

Provide training and tools for our volunteer leaders and members.


Goal VI

Conduct research and development.


Goal VII

Advocate for safety and quality care of the patient.



Sustain ethical risk management and implement continuous performance improvement.